Whatever you’re selling, your customers are searching for it. But do you know which keywords your potential customers use to search for your products and services online?
Search engines take into account a lot of factors to determine which website pages are going to appear on the first page or the 10th page of search engine results, and they’re always tweaking their algorithms.
You can pay for an ad to help your business rank higher, but there’s a lot you can do to improve your unpaid, organic search ranking.
- Perform a content and keyword analysis to help guide future edits and improve your search engine optimization (SEO)
- Make sure your website is seen as a business listing and improve your listing with more information and photos
- Use Google’s Search Console and add Google Analytics to your site to learn more about how your site visitors find you